The 38th PDA Congress will be held on the 11th of June, 2010 in the lovely Swiss town of Vevey, right next to the utterly gorgeous Lake Geneva.

The Pan European Brand Design Association has invited one of the world’s biggest brand owners, NESTLE INTERNATIONAL, to lead the discussion and explore some answers to the keynote question “What does creativity mean for big brands?”

Read more here : http://www.pda-europe.com/vevey/