In line with current thinking, we have been seeing overall a very pared down and streamlined approach to design. Somewhat inevitable perhaps in an increasingly cluttered and competitive marketplace as a way of disrupting and creating difference through stylish simplicity.
Category Archive: Marketing
Adidas is presenting its Style Essentials 2010 collection in a very intriguing and splendid way. The brand has created an interactive world full of green spots and places, which unveil as the user is dragging the mouse all over the screen. When moving the arrow, you create a watercolour of the Adidas world.
AXE is going on engaging its consumers in its silly but funny campaigns. One year ago the brand launched a faux TV show for men who have problems with ladies, and promised to help everyone who would try to apply the tips and strategies. The campaign has the tagline saying “AXE will fix you up«, and it really does what it promises. Now the brand updates the campaign with a new prank called «Dirty Morning Test» by the Mekanism studio.