Pepsi Canada is supporting the annual Juno Awards and encourages its fans to take part in selecting the most favourite singers and groups of the country. This time the company is awarding those who vote as well. The visitors of the micro-site are invited to vote and automatically become the participants of the draw.
Category Archive: Marketing
Doritos tortilla chips and Major League Gaming (MLG) unveiled the Pro-Gaming Combine – the first-ever nationwide skills challenge in competitive video gaming history. Starting on February 23 video game pros can log on to www.doritoscombine.com and purchase team passes from MLG for the debut Doritos MLG Pro-Gaming Combine in Nashville March 26-28, 2010.
Global brands like to engage consumers in creating new packaging. Nestle’s Kit Kat is inviting the Japanese fans to take part in a creative project and design packaging of their own. The brand has launched its micro-website, where visitors can customize packs by adding their photos and special messages.
New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about «the balance.» Beginning on February 22, one 20 second short film that creatively explores the idea of «the balance» will post live each morning to NewBalance365.com.
Smirnoff India is giving out nice presents on a daily basis. To win an iRocker headphones the entrants of the daily prize draw are to have a Twitter account, be logged in and let their imagination flow. The brand invites them to continue the sentence starting “My Life Is Calling Moment is…” and win their prize.