Sprite is sponsoring one of the brightest events in the American basketball, the Slam Dunk game, which is taking place on February 13. In two weeks 2009 Sprite Slam Dunk champion Nate Robinson of the New York Knicks will attempt to become the first three-time winner of the competition. The Coca-Cola brand has shot three TV-sport to support the event.
Category Archive: Marketing
Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.
Coca-Cola, being the major soft drink advertiser at the Super Bowl event after Pepsi decided to rule itself out, is using the sport competition for raising money and donate it to social organizations. The corporation is planning to give up to $500,000 to the Boys & Girls Clubs of America, and half of the sum — $250,000 — is to be gathered with the help of Facebook project relating to the Super Bowl.
McDonald’s is moving beyond its iconic “I’m loving it” theme and goes sportive with a project that is not featuring its logo and name on every free spot. The company approached Stockholm digital agency Perfect Fools with a task to create an interesting brand communication campaign for smart and not-pushing promotion of the brand.
Oscar Mayer, Kraft Foods brand, has launched a nice campaign called Good Mood Mission. The visitors of the mini-site are encouraged to participate in the project aiming at gathering food for Feeding America, the nation’s leading domestic hunger-relief charity. The brand offers the visitors to add their good mood to the gallery and tell the world what makes them happy. For each mood the company will donate one pound to the charity, and the ultimate goal is 2 million pounds.
The famous chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically get the chance of getting a prize — a pair of identical special edition 36-piece Godiva Valentine Day Ballotins, one for the winner and one for his or her dearest person.