L’Oréal’s luxury products division (LPD) is going to promote its products including scents of Diesel and YSL Beauté with the help of the digital tools. It will have Yves Saint Laurent’s Touche Éclat range and new Diesel fragrance, which is to be introduced this year, will be promoted via online services. The budget for products’ advertising for this year will be increased and set individually for each of them.
Category Archive: Marketing
The Christie’s auction created a Gucci Collector section at its official website. It provides people who own the brand’s vintage pieces with an unprecedented opportunity to have the submission estimated without sending it for appraisal. The service is free and the collector gets a response within 2-4 weeks.
Canon, the renowned photo-equipment producer, has arranged a creative contest for people who love when stories are continued. The competition at Vimeo.com is started by the photographer Vincent Laforet, who shot The Cabbie story on the basis of just 2 stills — one in the beginning and one in the end. This is the first chapter of seven, which are to create a real long story.
Mountain Dew asked its fans to participate in creating the new drinks from the very beginning – the consumers were to define what flavor the soda would have, what its name would be and they were also encouraged to create original and eye-catching package designs for the upcoming drinks. The design contest began on September 15 and finished on October 10, and now the winners are already defined and we can see the new labels.
The Van Cleef & Arpels luxury jewellery brand has stepped in the line of global companies with their own iPhone applications. Marking its centennial in 2006, the brand paid a tribute to its birthplace – a mythical and magical, enchanting city of Paris by creating a special collection “Une journée à Paris”, and also launched the application to commemorate the date and the launch of the collection.