Nestlé’s Nescafé is greatly worried about the current situation in their coffee sector of the market, which was caused by Starbucks’s launching its VIA instant coffee varieties. It the 90-ies the brewing coffee-chain won over Nescafé, but now it is following its main rival’s steps and nearly copying its image. The new policy of the green-label brand has risen righteous indignation of the old instant coffee maker, and it launched a website to show consumers the difference.
Category Archive: Marketing
Visual Link agency created a stunning flash-website for Schweppes aimed at promoting the brand in the French segment of the market. The user-friendly Schweppes.fr website features the photos taken at the sport and art events sponsored by the brand in 2009 and the recent commercial for its Indian variety, launched this spring, as well as cocktails and exquisite bottle collections.
Mozilla Firefox is celebrating its fifth birthday and encouraging the fans to show how creative they are. Up to December 8 the users could submit their designs related to the anniversary, and now anyone can come to the Creative Collective homepage and pick out the most stunning work. The winning artist will become really famous with the help of Firefox promotion.