The global beer brand Stella Artois continues its retro-style Stella Artois Recyclage De Luxe campaign with an online film festival of classical French films of the 60-s at The Auteurs web-site. The aim of the campaign is to show the brand’s concern about recycling issues in a very uncommon way — with the help of ‘old’ black-and-white TV-show, focusing on the ecological problems in different ways.

In anticipation of James Cameron‘s AVATAR hitting theaters December 18, McDonald’s plans to create a flood of excitement prior to the movie’s launch and the company’s in-restaurant promotion with a special sweepstakes incentive for Twitter followers: the chance to win a Big Mac Lunch and private screening of the movie with Academy Award-winner Jon Landau, producer of AVATAR.