Heineken has initiated another promotion built around he&she relationships. This time, the beer brand arranged a fun-packed activity that engaged women who were bold enough to go on stage for a chance to win a ticket for the Champions League Final for their men.
Category Archive: Marketing
Instagram is teaming up with The Cannes Lions International Festival of Creativity (June 15-24) for a new effort that is supposed to celebrate the vibe of the world. The photo-sharing service is inspiring people across the globe to contribute to the project for a chance to get their pictures featured at La Galerie d’Instagram in Cannes.
The 2014 BrandZ Top 100 Most Valuable Global Brand ranking reveals brands that managed to reach big in the past year. The 9th consecutive annual study completed by Millward Brown proves that the recession is officially over: the brand value of the world’s most important brands has increased by 12 percent to $2.9 trillion versus last year’s 7 percent improvement. Apparently, the global economy is stepping into a new positive stage of development.
Uniqlo is encouraging its consumers to go creative and design their own print, using nothing but their smartphone or tablets. The service called UT Me allows anyone in Japan to create a print on the go, using a special app for iOS and Android devices and fingers only. No special artistic or tech skills are required—everything is quite simple and somewhat naïve.
Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.