Bombay Sapphire is selecting the last winner of the second annual «Imagination Series» film competition. In April, budding filmmakers were challenged to create a short film based on a script by Academy Award-wining Geoffrey Fletcher. So far the jury has named four finalists, while the fifth one is to be defined by public voting online.
The recently revealed fourth annual Global Brand Simplicity Index by the brand strategy company Siegel+Gale shows that customers’ demand for simplicity as a key brand attribute, is glowing. The report also explores how simplicity drives revenue, and the relationship between simplicity and employee innovation.
