Luxurious champagne brand Moët & Chandon is challenging international users of Twitter, Instagram and Tumblr to share their most memorable moments of lives for a chance to win a nice prize.
Category Archive: Marketing
Illy coffee extends its art collection of cups and tins with a new addition designed by the Chinese artist Liu Wei. The Illy Art Cup 2013 set is a tribute to modern abstract art and a celebration of an urban vibe, translated through lines and colours. The visual language of the coffee set stems from the artist’s The Purple Air oil paintings, depicting stylized skyscraper cityscapes.
Paco Rabanne has added a philantropic twist and a bit of manly sports passion to the launch of its new fragrance for men, Invictus. The fashion label is holding the Invictus Award reality show contest that features seven athletes from different countries, competing for a chance to receive funds for their charitable projects.
Pernod Absinthe and Maison Kitsuné explore cultures of forgotten capitals through the prism of music
The spirits brand Pernod Absinthe and the electronic music record label and fashion brand Maison Kitsuné have collaborate for the second consecutive year to launch a new multi-faceted project. The creative effort incorporates passion for adventurous travels around the globe, music and offbeat design. Maison Kitsuné is releasing a series of five short music documentaries to tell the world how the brand’s creative team sources inspiration from various distant parts of the globe. To support the launch, Pernod Absinthe released a limited-edition bottle with an eye-catching artistic design by Maison Kitsuné.
Nike reviews the 10+ years of the international sports career of LeBron James, the basketball icon of today and one of the brand’s ambassadors. To mark the occasion, Nike has created an interactive experience “LeBron James: A Decade in the Making” that highlights every milestone of the player’s on-court evolution since he made his debut for the U.S. national team at the 2004 Olympics. Along with a retrospective of his achievements, Nike features styles from the LeBron shoe series.