Mercedes-Benz USA is holding a social media competition, “Take the Wheel,” to promote the new Mercedes CLA for the younger audience. The brand has commissioned five best Instagram photographers for a 5-day drive across the United States behind the CLA’s wheel. The author of the the most «liked» photos will win a 3-year lease on the new Mercedes-Benz car.
Category Archive: Marketing
Intel and Toshiba team up again for a social film, The Power Inside, which will combine Hollywood talent and fans’ acting power. The six-episode project is about an invasion of aliens called Uricks that get thrown back by brave and young guys with the help of the Ultrabook technology. The project follows Intel/Toshiba’s Emmy-winning film, “The Beauty Inside” (2012) and the first social thriller “Inside” (2011) that also put fans in the heart of the production.
British Airways helps vacation planners choose the desired roots with a new interactive tool, “Picture Your Holiday,” developed by BBH London’s digital agency Monterosa. The highly visual, mosaic-like website is built as a mood board with hundreds of images of “dream vacations” featuring traditional local food, fabulous city views and beach landscapes, sporting activities, shopping inspirations and many more.
To promote the new 2014 Lexus IS sport sedan, the brand is rolling out an interactive microsite “The Amazing Mix” that enables users to play with the content and create short custom videos using a keyboard. Visitors to the site (U.S. 18+ residents) who submit their unique compilations of sound and visual effects, have a chance to win prizes from Lexus.
Wieden+Kennedy Amsterdam has come up with a design solution for the teen-targeted Coca-Cola Music platform that celebrates its living beat through technology. They have created a special app, Dynamic Logo Creator, that generates unique sound signatures based on particular songs—an iconic contour bottle is the major element of the logos. The idea of an ever-changing logo has been put at the heart of the new visual identity for Coca-Cola Music.
KLM is launching a creative competition to raise awareness of how dangerous an addition to a mobile phone can be. Hosted on the open platform, Eyeka, the contest is inviting the global community to send in their short humorous clips demonstrating “hilarious and dramatic consequences” of using a smartphone non-stop.