Johnnie Walker has released a new strikingly beautiful video featuring glasses to raise awareness of how dangerous drinking and driving can be. The 90-sec spot sees whisky glasses that, driven by magic, build up a race car and then shatter into a million sharp pieces. The Glass Car video by Iris Singapore and director Russell Appleford is launched to support the brand’s new effort, Join The Pact, inspiring consumers to sign a pledge to never drink and drive.
Category Archive: News
LVMH is launching the LVMH Young Fashion Designer Prize, an international competition to discover and support the designers of tomorrow. The global luxury group will be offering a once-in-a-lifetime opportunity for young professionals in design—the winners will get guidance from fashion gurus and money to realize their full potential.
Electrolux is launching the 2014 installment of its international design competition, Electrolux Design Lab, aimed to find cutting-edge concepts for improving our homes. Tapping into the fast growing trend of making our living spaces greener and benefitting to our body and mind, Electrolux has announced that the theme of the next year’s contest is “Creating Healthy Homes.”
Hermès has taken its “Petit h” collection, which is focused on reusing and recycling industrial leftovers, to London. The project, presented at the brand’s store on 155 New Bond Street, introduces stylish items create from discarded materials and defective inventory. The exhibit is open from November 20 to December 7.
The Lynx Africa turns 18 this year, and to celebrate this occasion the brand has teamed up with the TMW agency to roll out an art-focused campaign dubbed “The can becomes the man.” Lynx has launched a digital hub and commissioned 17 artists to share their creative pieces revolving around the cultural heritage of the fragrance. The 18th work is to be created by the label’s fans.
Unilever’s Project Sunlight inspires consumers to adopt sustainable lifestyles for a brighter future
Building on its Sustainable Living Plan, Unilever is rolling out a new initiative aimed at encouraging people across the globe to make sustainable consumer choices for the common good. The philosophy of the movement dubbed Project Sunlight focuses on the commitment to preserve the nature for next generations. The program that motivates people to care more about the environment to make the world a better place for their children is launching today, November 20, on Universal Children’s Day, in Brazil, India, Indonesia, the UK and the US.
Coca-Cola Zero wants to help people feel less awkward in their traditional, still usually ridiculous Christmas sweaters. The garment, which causes heartache to those who have to wear it at family Xmas parties, now can be fundamentally redesigned. The brand has launched an online destination, Coke Zero Sweater Generator, inviting its US consumers to come and create a Christmas jumper design for a chance to get the physical incarnation of their dream jumper.
Heineken is collaborating with another creative collective as part of its ongoing #Heineken100 program to celebrate “Man of the World” from the brand’s international marketing effort. This time, one of the world’s leading brewers is teaming up with Japanese clothing brand NEIGHBORHOOD for a denim project that unites both brands’ ethos and style.
Toyota is launching a new campaign, “TeenDrive365,” to encourage parents to discuss dangers of distracting while driving with their kids who are young drivers. Today, distracted driving is one of the leading causes of death for teenagers. The US National Security Council estimates there have been 900,000+ car accidents so far in 2013 that were caused by drivers who were using their cellphones. While car brands constantly remind of the danger of texting and driving, it is parents who should explain kids how to behave behind the wheel.
TeenDrive365, Toyota’s biggest effort centered on the teen driving safety so far, encompasses all types of ad content, from print, radio, display and online ads to sponsored content on Twitter and Facebook and a digital hub, it’s key communication platform. The new effort, developed by the ad agency 360i, is focusing on the notion that the first year teenagers get their driver’s license is the most dangerous one in their lives.