Gap is rolling out the holiday extension of its “Back to Blue” campaign launched earlier this fall. The Xmas push taglined “Make Love,” is all about returning to the things that matter most in our lives—genuine love, respect, compassion, admiration and caring. The new U.S. campaign, starring cultural icons and activists, encompasses prints and outdoor ads, direct mail, social and cinema ads as well as new digital content unveiled on a daily basis.
Category Archive: News
For this year’s festive season, the body care label Aesop has released a range of gift kits that visually pay tribute to non-festive design. In 2013, the Australian brand got inspired by the Italian Futurist movement of the early XX century, rendering the crisp, clean and bold visual aesthetics of the avant-garde artistic phenomenon.
Patagonia is now enabling its consumers not only to wear sustainable apparel, but to drink organic beer as well. The 40-year old outdoor clothing brand, known for its eco-focused ethos, has partnered with the New Belgium Brewing company to craft a limited-edition organic lager, California Route. Patagonia has been deeply engaged in the development of the common-style 5.5% ABV beer that is the first drinkable product created by and in collaboration with an outdoor gear brand.