With mobile devices and advanced computer technology available now, knowledge can be accessed distantly and at any time. Still, people sometimes need wisdom to be packed and delivered to them in portions, preferably in the physical dimension. The focus is gradually shifted to teaching on the go, and more mentors are hitting the road to bring their expertise to the public across the country or sometimes even across the globe. Brands gladly support or even initiate such initiatives aimed to break into the cluttered informational realities of consumers, teach the curious minds something new and let them evolve as creatives.
Category Archive: News
Toyota Africa took online interactivity to the offline world to promote Toyota RAV4. Since the vehicle is designed to appeal to people who spend most of their time away from computer screens, the car manufacturer wanted to reach the target audience through the media that would resonate with their active, offline lifestyle. The brand teamed up with DraftFCB Johannesburg and the digital agency Hellocomputer to build an outdoor bike trail that imitated a traditional website.
Mercedes-Benz USA is holding a social media competition, “Take the Wheel,” to promote the new Mercedes CLA for the younger audience. The brand has commissioned five best Instagram photographers for a 5-day drive across the United States behind the CLA’s wheel. The author of the the most «liked» photos will win a 3-year lease on the new Mercedes-Benz car.