Nike which creates sportswear to enhance people’s athletic power, has unveiled its new design ethos, Nature Amplified. It mirrors the production philosophy that has been guiding the brand for years—putting together body movement, scientific data and athlete insights to create a sportswear for the best training experience.
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Using the same technique as behind the Coca-Cola’s “Wearable movie,” Lexus has recently produced a promotional video for its new 2014 Lexus IS F SPORT out of users’ Instagram photos. To make the so-called LexusInstafilm possible, over 200 Instagramers were invited to a “WorldwideInstameet” at Angel Stadium in Anaheim, Calif.