Why listening matters and how to do it better. I was chatting with two Directors of a creative […]
Category Archive: News
Google unveils its latest Chrome Experiment that gives any online destination a gaming touch. With World Wide Maze, any website in the Chrome browser can be turned into a 3D pinball maze, which pops-up on the screen of a desktop or a laptop. To navigate a virtual ball through the maze, one is asked to use a mobile device that works as a controller.
The digital music-streaming service Spotify has launched a U.S. campaign to reach a broader audience. The new “For Music” promotion, developed by Droga5, includes two commercials on TV and in the digital space. The first 30-second ad aired during NBC’s season premiere “The Voice” on March 25, and the extended version arrived on the same day during other shows. The service’s first-ever campaign will also include display and video ads to be launched on major online platforms such as Yahoo, AOL and Viacom networks.
Gillette is focusing on women’s preferences towards chest hair styles in the brand’s new U.S. campaign for the Fusion ProGlide Styler. The promotion taglined “What Women Want” highlights three most common men’s below-the-neck grooming and briefly explains how to create them using the trimmer-razor hybrid, released in 2012 as a result of collaboration between Gillette and Braun. The promotion includes the “Get the Look Women Want” commercial by BBDO New York, which is already available on the brand’s YouTube channel. The push launches broadly across print, TV and online starting April 1.
MINI has collaborated with international fashion guru Roberto Cavalli to create an exclusively decorated one-off MINI Paceman for the Life Ball, one of the biggest AIDS charity events. Each year since 2001, a specially re-imagined MINI car has been auctioned at the AIDS Solidarity Gala event to raise donations for HIV projects.
Converse has launched the European “Get Dirty” music series to give a stage to various indie music performers, including international artists and aspiring bands. The three-month tour, which kicked off in Paris on March 19, will make stops in London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan. The project is inspired by the brand’s seasonal manifesto “Shoes Keep It Clean, Sneakers Get Dirty,” meaning that people who wear the legendary sneakers are not afraid of exploring new unpaved muddy roads. Converse has also released the “washed and faded” Chuck Taylor All Star Well Worn and 70s Chuck collections in line with the effort’s theme.