Italian fashion giant Gucci has teamed with a roster of female celebrities to launch a new global campaign, Chime For Change, aiming to empower women across the globe. Beyoncé Knowles, Salma Hayek and Frida Giannini, Gucci’s creative director, have become the ambassadors of the new initiative, announced at the TEDxWomen luncheon yesterday, February 28. The effort is designed to inspire girls and women in different parts of the world to be bold, strong and enthusiastic about claiming their right for a better life.
Category Archive: News
The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand’s first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale. According to the research, the global sales of natural colors exceeded those of artificial ones, meaning that food and drink products all around the world now feature more organic components than before.
Samsung has unveiled pictures of its new San Jose groundbreaking campus that will help the company expand its U.S. reach and attract more professionals in the tech area. The construction works are slated to begin in July 2013, and the campus designed by NBBJ is expected to be ready in mid-2015. With this move, Samsung once again takes on Apple that is expected to unveil its much-anticipated spacecraft-inspired headquarters by 2016.
The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.
Running and working out in a gym are traditional ways to exercise, but sometimes life wants us to be more creative finding ways to burn calories. Nike launched its innovative Nike+ FuelBand over a year ago to help athletes from all around the globe to keep track of their daily physical performance. To celebrate the 1st anniversary of the device, Nike collaborated with a team of artists, coaches and other original thinkers to create a digital art NikeFuel Zine, celebrating “the breadth of physical activity.”
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.