BlackBerry has finally started the “Keep Moving Projects” cultural influencer program, which was announced at the launch of new Blackberry products earlier this year. The brand’s creative director Alicia Keys along with Robert Rodriguez and Neil Gaiman are inviting the global audience to work with them on a series of projects, which require creative vision and desire to leave a mark. Alicia’s and Neil’s projects have already been launched, while Robert’s one is yet to come.
Category Archive: News
The British telecom company O2 has tapped street artist Slinkachu to create three impressive artworks in order to promote the 20 Years of War Child exhibition, supported by O2. The pieces, which reflect the creator’s signature «little people» approach, are developed to raise awareness of the War Child charity’s missions and celebrate its 20th anniversary. The international charity unites artists and musicians, who contribute to the cause by raising funds to tackle problems of children living in war-torn countries.
Ford is engaging the U.S. online community to promote its latest Ford Fiesta vehicle. The automaker is on the lookout for 100 young adults, so-called social influencers from various areas, who will “convey the unique personality and attributes of the new 2014 Ford Fiesta in an entirely different way,” says the brand. The new initiative, dubbed “Fiesta Movement: A Social Remix,” will be built from user-generated content only.
Lexus infuses life into the new print, promoting the 2014 Lexus IS in the latest issue of the Sports Illustrated Swimsuit magazine. The automaker has collaborated with the Team One agency, which created the interactive print that is activated by scanning a QR code. Thanks to the technology, a traditional paper magazine ad comes to life, revealing three models wearing swimsuits.
BMW is rolling out an international campaign, revolving around the brands’ unparalleled design solutions and ultimate visual perfection paired with great performance. The automaker’s new multimedia marketing effort, created with the focus on design and dynamics, is launching worldwide in the first quarter of 2013. It includes a TV spot, an app for iPad and Andriod tablet as well as print and online promotions. The «Designed for Driving Pleasure» campaign, developed in partnership with BMW Design and realized by Servicplan, has been already rolled out across Germany.
Burberry has introduced another tech innovation to the world of fashion. To showcase the Burberry Prorsum Autumn/Winter 2013 collection, the brand has reportedly developed its own technology (although, referred to as RFID technology at the official website) to enable “Smart Personalisation” service to let tech-savvy fashionistas order custom-made bags and outerwear with engraved nameplates on them right from the catwalk. The service is available for two weeks until March 3.