This year, Lacoste turns 80, and to celebrate the anniversary the legendary label has launched a design initiative, which will be rolling out throughout the year. The brand has created a limited edition series of 12 Custom Polo Kits—the designs will be unveiled one by one during the year.
Category Archive: News
Today, clothing, footwear and accessories brands are expected to contribute not only to the development of fashion culture, but also to making the world a better place through supporting eco-focused and philanthropic projects. Michael Kors is joining this movement (H&M, Ralph Lauren, and many more) by launching a multi-year long-term partnership with the United Nations World Food Programme (WFP), aiming to fight hunger in the world. This partnership come as a follow-up to previous local initiatives by the brand, aimed at eradicating the hunger issue.
Google is announcing its third annual Google Science Fair to discover young talents in the scientific and engineering fields and support the future of technology by recognizing new geniuses today. In partnership with CERN, the LEGO Group, National Geographic and Scientific American, the tech giant is encouraging young scientists aged 13-18 to come up with their own unconventional ideas on how to make the world a better place.
YouTube and Adweek partner this year to figure out which of the Super Bowl XLVII ads will be the most popular among the audience of the big game.
Traditionally, advertisers try hard this season, creating impressive and engaging Super Bowls adverts, which can potentially live on throughout the year and even start a new chapter in history of their brands. This all is made to build a stronger connection with the audience and attract more consumers, so viewers are the kings here. YouTube and Adweek invite the audience to visit the Ad Blitz gallery (YouTube is running it for the fifth consecutive year), watch all the spots online right after they air during the game on February 3, and vote for the best pieces at the end of the event through February 11.
The smartphones market welcomes a new product—yesterday, January 30, RIM launched “the re-designed, re-engineered, and re-invented BlackBerry platform” at the event, which was held in six cities—New York, Toronto, London, Paris, Dubai, and Johannesburg—at the same time. Along with the unveiling of the new platform and product, the tech giant has made another major announcement—the company’s name was changed from RIM to BlackBerry to build a stronger connection between the product and the manufacturer.
Björk’s Biophilia album, which was launched back in 2011 as the first-ever multimedia album with an array of iPhone and iPad apps, is about to get a second life on other platforms. The artist has created a project on the Kickstarter platform, asking the global community to support the development of the apps on the Android and Windows 8 operating systems to make it easier (and cheaper) to use it within the Biophilia Educational Program. The minimum donation is just £1, and the expected amount is at least £375,000 (the deadline is February 27).
Super Bowl is considered to be one of the major events for advertisers in the ASA, but in fact some of the brands, who advertise during the Super Bowl XLVII game, won’t see real returns on their investments. The placement is quite expensive (it can cost over $126,000 per second to show an advert), so the effect also should to be big. But it doesn’t always happen. Brand Keys revealed in their 11th annual Super Bowl Engagement Survey that the money spent on the promotion will result in revenues (building the brand’s equity, driving positive behaviour, etc.) for just about 60% of advertisers.
Surprisingly enough, now the fastest growing social media platform is not Pinterest (as it used to be), but Twitter, as reported by GlobalWebIndex. According to the study conducted across the 31 markets, the micro blogging platform is gaining momentum now and getting more active users than other social media platforms—the site is followed by Facebook and Google+, respectively.