As the Black Friday rush in the US and Canada is over and the official Christmas shopping frenzy is almost there in the Catholic (and, frankly, all the remaining) world, retailers and brands are looking to make the most of this holiday season in every possible channel: physical stores and malls, on the web, on mobile devices and even in social media.

Each year ahead of Christmas, Stella Artois, the beer brand connected with the holiday due to its history, unveils some special gifts to its loyal fans. To help people spread the merry spirit this year, Stella Artois US launched the Holiday Carole application on its Facebook page, which allows everyone to send a unique gift “that melds timeless elegance with modern technological sophistication to create a truly unparalleled experience.” The brand created a video, in which a beautiful lady named Carole sings a holiday song to nobody else but you, the receiver of the video gift. Stella Artois fans also can go to the dedicated page on its website to enjoy the experience.

Diesel celebrates life beyond the web by launching a new international initiative, which is linked to the re-launch of the YUK Pre-Internet shoe from 1993. The brand is encouraging its fans to get disconnected from their social media life for at least three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to complete the challenge faster,” calls Diesel. Get back to the pre-Internet time, when life was also cool, go do various real things, meet different people and have real offline fun just it was two decades ago.