To showcase some of the most innovative new features of the all-new 2013 Sentra, Nissan in collaboration with TBWA\Chiat\ Day LA has launched a series of six online videos observing the humorously, jumbled courtship and romance of two characters known as Jeff and Felicia.
Category Archive: News
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
You can sense the financial strain from Berlin to Athens, London to Paris, New York to Tokyo. These magnificent cities and their people with a world that’s been turned upside down. With this new world view comes the need for a new methodology.
Louis Vuitton, the brand which releases travel guides on a regular basis, packing guidelines and themed collections, seems to be a perfect “travel companion.” The fashion brand is now releasing a new campaign to support the “the art of travel” theme—the new promotion featuring model Arizona Muse, is to launch in mid-November.
The massive storm Sandy left the New York along with many parts of the eastern United States devastated these days. The hurricane killed at least 50 people and thousands ended up knocked out of their normal life since the disaster caused floods, blackouts and driving millions of losses for insuring companies. While millions of citizens in the area are trying to get over the disaster, brands are also contributing to the recovery—in their ways.
Yesterday in Moscow, Mail.Ru Group, the biggest Russia’s internet investment company, previously known as Digital Sky Technologies, announced some major updates to the company’s services, launch of some new products, and, more importantly, expansion to the international markets under a new brand name — My.com.
Wieden+Kennedy, the agency behind the award-winning Old Spice campaigns, is on the lookout for a perfect person to join their team as a Creative Strategist for Old Spice. Since the promotions for the brand are extremely bold and unconventional, the agency is seeking daring people who would fit in the picture—of course, the perfect candidate should be a true cyber warrior.