IKEA, which has been helping consumers across the globe create simple and comfortable interiors, is launching a new campaign in the UK, which is focused not on the products but on activities which take place at home. The new campaign, developed by Mother, will launch on October 20 to draw Brits’ attentions to their home as the center of their family life, and will tel how IKEA can help improve it.
Category Archive: News
Brands are already getting ready to one of the biggest sports events in the USA, Super Bowl. The match, which traditionally attracts millions of viewers, has turned into a perfect occasion to promote all kinds of labels during the game. PepsiCo, one of the biggest advertisers of the event, announced yesterday, October 16, that it tapped international pop diva and 16-time Grammy-Award winner Beyoncé to perform during the Pepsi Super Bowl XLVII Halftime Show at the Mercedes-Benz Superdome on CBS on February 3, 2013. The game and the music act will be broadcast internationally.
PayPal is promoting its instant pay services in its first-ever campaign starring actor Jeff Goldblum. The e-commerce company released a series of 30-second videos, which are revolving around the benefits of using PayPal when purchasing all kinds of goods, saving their time and money, both online and in actual stores. The vignettes will be available through the end of the year on Hulu, AOL and Yahoo, as well as on eBay’s pages.
Chanel has finally released a much-anticipated video for Chanel No. 5 starring Brad Pitt, who is now one of the brand’s celebrity ambassadors. Before the launch of the film, the brand released a series of teaser spots with Brad’s voice and a single photo of him turned to the wall, in the black-and-white palette, which was also used for the full-version film. In the 30-sec spot, which appeared on Chanel’s YouTube page on October 14, the Hollywood A-lister is standing in a casual outfit and talking about the iconic fragrance just like it is a woman… or oxygen and gravitation. Recently, the brand also released a documentary dedicated to the legendary scent and revealed a Chanel No. 5 history-focused webpage.