Starbucks has teamed up with sisters Laura and Kate Mulleavy and their fashion brand Rodarte for a series of limited-edition products for the holiday season. 
Photo: Rodarte fro Starbucks, from style.time.com

Rodarte-designed gift cards, tote bags, cup sleeves and mugs will hit Starbucks stores in theU.S.soon. The signature pattern doesn’t bear any Christmas or New Year’s Eve attributes but features a pixelated image of gray, white and silver set against different shades of green.

«Our clothing is specialized,» Laura Mulleavy said in an interview to AP, «And when we are thinking of Rodarte, we choose things that say who we are as designers, but we’re not limited to that. We like the idea of collaborations and putting our thought process somewhere else.» 

«We felt we had a broad audience of customers. We look for unique and differentiated, not necessarily looking for ‘mainstream.’ … People buy with their eyes,» she added.

Rodarte have received a number of industry awards since the line’s inception in 2005. Kate and Laura Mulleavy designed the costumes for both the Swan Lake ballet in Black Swan, as well as other pieces worn by Natalie Portman and Mila Kunis in the film.

Sisters Mulleavy were tasked to design something appealing to both men and women. Laura said that the biggest challenge to adapt to the small surface of the gift card.

This is the first Starbucks’ attempt to collaborate with fashion, said Samie Barr, vice president of category brand management. The company sees it as «putting us on the map as a true inspirational gifting destination.»

Last year, Starbucks celebrated holiday season with first major augmented reality smartphone app featuring five Starbucks Holiday characters from the brand’s red coffee cups.