The article written by Kathy Oneto,Vice President, Brand Strategy at Anthem Worldwide, San Francisco
More and more there are examples of past “new and improved” innovations, if you will, that are today being turned on their heads. What once was considered to be an improvement is now being proven to not necessarily be the best.
A few months after the announcement it’s developing e-sound for its cars, Audi has presented a new format of automotive retail, Audi City, which opened in London close to Piccadilly Circus. The store keeps in pace with time and technology and offers visitors the entire Audi model line-up digitally. This is how the brand allows consumers to view all its products in a compact space.
Nissan Australia invites consumers to see what their life might be life if they bought a new Nissan car. The brand has launched a lovely online promotion dubbed ‘FlashForward‘, which focuses on a consumer, not a car—first, the brand helps, determine which model suits you the best, and only after that tells how it can make your life brighter.
Apple is taking a new step in promoting its laptops—the tech giant has released a series of ads which was launched in the USA on the day of the Olympics Opening Ceremony. The short adverts feature stand-up comedian Josh Rabinowitz as an Apple Store Genius, who knows answers to all questions to arise and is always happy to help. In the adverts, created by TBWA\Media Arts Lab, the guy gets into silly situations, which are actually not that humorous. The spots, which appeared on the official Apple channel on YouTube on July 27, have already got a lot of dislikes according to the statistics below the video.