Two largest drugstore companies of the USA and UK—Walgreen Co and Alliance Boots respectively—have started merging to “create the first global pharmacy-led, health and wellbeing enterprise.»
Category Archive: News
Seattle’s Best Coffee is on the lookout for undiscovered talents in the coffee industry. The Starbucks‘ owned company has teamed up with celebrity chef Jeff Mauro to launched a cost-to-coast search for the most extravagant and imaginative coffee drink. The Red Cup Showdown competition has become part of the state fears, which will be travelling across the US this summer—the new contest, fronted by the chief himself, will stop at five locations. Finally, the grand winner will be determined, who will be handed$10,000 and get the chance to have their coffee drink sold Seattle’s Best Coffee cafés across the country.
Effie Worldwide and Warc, the global online provider of ideas and evidence to marketing people, unveiled the list of the most effective marketers of the 2011, derived from almost 2,000 finalists and winning entries to 39 Effie Award competitions worldwide, which unveiled leaders in the field for the past 12 months. The Effie Effectiveness Index, which was launched in 2011, “recognizes the architects of the most effective marketing communications ideas from around the world.” The Index shows winners both by the business type category (Most Effective Marketers, Most Effective Brands, Most Effective Agency Networks, etc.) and by region.