P&G’s Febreze and Ambi Pur air refreshers yesterday kicked off an unusual digital campaign in which people behind these brands can say “thank you” to the brands’ devotees until they reach one million ‘thanks’.

Photo: a snapshot from Febreze Facebook page

“We believe each and every one of our fans deserves a thank you, even if that meant saying it one million times,” said Jeff Pierce, P&G Communications Manager. “We not only wanted to offer our gratitude to our loyal fans, but do it in an engaging way, so they could participate and interact with the brands.”

To interact with fans, the brands are running the action on seven Facebook pages for different markets, including USA, UK, Spain, France, Germany, Mexico, New Zealand and Australia. The pages feature a live streaming video with a real-time footage of the ‘Thank-a-Thon’ as well as Facebook posts, tweets, fun activities. The brands will not only say thank you to their fans but suppot the words with material gifts giving away its products. Users will be able to interact real-time with the thankers in engaging ways.

The Febreze and Ambi Pur ‘Thank-a-Thon’ continues the famous Breathe Happy campaign which promotes the quality refreshers and bad odor removers globally using unconventional ideas and creating fun initiatives. For example, the last move within the campaign was the Olympics dedicated collaboration with Azerbaijani wrestling team.