Hennessy infused its legendary cognac bottle design with automobile style. The brand has invited celebrated automotive artist Chris Bangle, who has been developing BMW, Fiat and Opel car designs for the last 30 years, to reimagined Hennessy Privilege bottle, which hasn’t changed since 1954. The ex-BMW design boss, who published his book titled Peter Teufel, A Tale of Car Design in 3 Parts earlier this year, is a recognized expert in the one of the most challenging design fields, the automotive industry, and so he was the perfect choice to guide the iconic bottle modernization project.
Category Archive: News
Benetton has launched a new online hub Benetton Kids Community dedicated to and aimed at digital-savvy kids and their parents. Children like vibrant colours, and the brand shares this passion, that’s why the new community is extremely flamboyant and is soaked with bright and catchy tones. In fact, parents are those who are expected to bring their offspring to the new online destination, which is totally safe for kids from the informational point of view, and they are who register kids there (the number of kids from one family is limited to three children up to 12 years old).
illy makes another artistic statement by launching a new cup set as part of its extensive illy art collection, which already includes a plethora of coffee cups and saucers created by celebrated artists from around the globe since 1992, the year of the line’s launch. Being one of the artistic illy cups and resonating with the collection’s philosophy (the creator’s style gets splashed on the cup of an unchanged traditional shape), the new piece by a duo of contemporary Turkish artists, Yasemin Baydar and Birol Demir, :mentalKLINIK stands out by its origin since it’s the first ever co-curated cup. The latest addition to the collection has been developed under the creative supervision of two, illycaffè’s art director Carlo Bach and Jérôme Sans, cultural curator of Le Méridien, the Paris-born hotel brand.