McDonald’s, which is often blamed for promoting unhealthy meal choices, is doing its best clearing its image by improving food standards and adopting greener choices in its business. The biggest fast-food chain in the world has issued the 2012 Global Best of Green report, which highlights 90 examples of its environmental best-practice innovations. The 46-page illustrated report is spanning across eight categories—energy, packaging, anti-littering, recycling, logistics, communications, green building, and greening the workplace—and tells about the company’s achievements in each of them.
Category Archive: News
Milan’s internationally renowned week-long design fair last night hosted the unveiling of a crowd-sourced nightclub concept from Heineken. A yearlong design exploration project, created through the progressive minds of 19 emerging designers from across the globe, resulted in a prototype of a futuristic nightclub.
The number social media websites, which can help brands promote their products and services, goes far beyond such giants as Facebook or Twitter and now includes a range of fast-developing platforms, like photo-sharing service Pinterest. Launched on 2010, it has 10 million monthly and is growing even faster than today’s kings of social media did on their initial stage. The more people use the service, the bigger is the audience and the more effective it is to promote something there—knowing that, Honda, which created its page on Pinterest less than a week ago, is rolling out a new activity dubbed ‘Need a #Pintermission’ for the all-new CR-V on this platform.