Diesel is kicking off a new campaign to promote the new version of its bold fragrance ‘Only the Brave,’ launched back in 2009. Since the new fragrance inherited the brand’s extravagant and rebellious nature, the new campaign was to encompass all these traits, so the brand commissioned Fred & Farid Paris, one of the most brave-hearted advertising agencies, which recent works includes ‘wild and mad’ promotions for Wrangler, to develop the campaign, promoting the new Only The Brave Tattoo. As to the original soundtrack, Diesel tapped Sizzer Amsterdam’s Michiel Marsman and Marcel A. Wiebenga to supervise music creation—the score with an electronic-eighties twist was composed by Captain Bee’s Knees.
Category Archive: News
Ralph Lauren is offering women an opportunity to determine which fragrance from the new The Big Pony Collection for Women suits them best without going to a fragrance shop and smelling tons of samples. With The Life in Color Quiz in the vibrant Facebook application, visitors to the www.facebook.com/RalphLauren page can figure out if they are sensual, free spirited, sporty or stylish, and select the right scent from the new range.
Leading global design and innovation company Seymourpowell, is pleased to announce details of the new look created for the Nestlé Purina PRO PLAN catfood brand in Europe. Seymourpowell created the packaging and the styling for all communication materials including the website. Rollout across Europe starts from March 2012. The Nestlé Purina brand PRO PLAN is a high quality product sold through specialist channels—veterinary practices and specialist petshops such as Pets at Home with target consumers driven by health and prepared to pay a premium for high quality, vet endorsed products.
What can be better than a can of cool Tuborg beer in summer? A can of Tuborg, which is designed by you. Just like many brands today, Tuborg has turned to its Facebook community to develop a new design for a limited edition can, which will be used in the brand’s summer promotions as part of its festival sponsorship.