Unlike many «marketing innovations» created to sell more of a mediocre product by some global corporations, these three truly innovative projects have already brought measurable change to their respective communities.
Category Archive: News
As CNBC reports, 3G Capital-owned ketchup manufacturer Heinz announced the planes to take control over another biggest American processed food company Kraft Foods. The newly formed entity will be the third largest food conglomerate in the U.S. and the fifth in the world with approximate market value of $80 billion, according to The New York Times.
The American head office of Ogilvy CommonHealth, the team of health-related trends analysts, has released a new report «Wearable Technology Futures 2020: A New Path for Public Health?» that looks at potential of the much-discussed wearable devices, such as Jawbone, Fitbit and others, to improve the level of public health—specifically, in the U.S.
SB Insight, a Stockholm-based sustainability communications and insight agency, has released its fifth annual study and ranking Sustainable Brand Index 2015 that analyzes performance in environmental and social responsibility of 709 Scandinavian brands—as seen by 27,000 consumers from Sweden, Denmark, Norway and Finland.
The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study «Digital Trends 2015» has been grouped into three categories, as follows: trends, the «Performers,» and the «Explorers.»