Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging. Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to produce a series of products, which include online content, European advertising campaigns, retail concepts and yes, a collection of Diet Coke—all of them to be unveiled throughout the year of 2012.
Category Archive: News
Starbucks, which has been doing its best to provide its consumers the best coffee out of their homes for the past 41 years, is now offering people more opportunities to brew a nice cup of coffee at home. The brand goes beyond packs of grounded and instant coffee and announces the Verismo system, the first at-home premium single cup machine. The new coffee-maker, which allows to craft Starbucks-quality espresso beverages, from lattes to americanos at home, is arriving in stores this fall along with a variety of Starbucks coffees (in all roast ranges) and milk pods.
Apple has introduced its new iPad, the third generation device that features an ultra bright Retina display, Apple’s new A5X chip with quad-core graphics and Wi-Fi + 4G that allow connection globally through AT&T’s and Verizon’s 4G LTE networks. The iconic tablet proves the expectations and boasts of a 5 megapixel iSight camera with upgraded optics and 1080p HD video. iPad 3 functions 10 hour without recharging.
Along with providing entertainment to millions of users, online services help people around the globe overcome natural disasters. In crisis, websites and social media channels are among the top destinations, where users search answers for vital questions (today, the Internet is the third most commonly used source of getting emergency-related information), and technology giants are supporting this trend. In September 2011, Google in cooperation with the American Red Cross launched its Google Crisis Preparedness website to help people find relevant information and tools, which can help them prepare for a disaster and overcome it by communicating and collaborating. Now, the Red Cross and Dell are taking the initiative further and unveil a Washington, D.C.-based Digital Operations Center, the first-of-a-kind social media-monitoring platform, aimed to provide humanitarian relief. In addition to that, the Red Cross also announced a Digital Volunteer program “to help respond to questions from and provide information to the public during disasters.”