Starbucks, which has been doing its best to provide its consumers the best coffee out of their homes for the past 41 years, is now offering people more opportunities to brew a nice cup of coffee at home. The brand goes beyond packs of grounded and instant coffee and announces the Verismo system, the first at-home premium single cup machine. The new coffee-maker, which allows to craft Starbucks-quality espresso beverages, from lattes to americanos at home, is arriving in stores this fall along with a variety of Starbucks coffees (in all roast ranges) and milk pods.
Photo: Verismo system by Starbucks
“The premium single-cup segment is the fastest-growing business within the global coffee industry. We have long believed that the biggest prize within the segment is a high-pressure system that would give us the opportunity to deliver Starbucks-quality espresso beverages at home and at work for customers who desire the Starbucks espresso experience outside of our stores,” commented Howard Schultz, Starbucks chairman, president and CEO.
Along with the new machine, Starbucks is also launching its new premium single cup pods made from Starbucks signature 100 percent arabica coffee Espresso Roast—thanks to the Swiss engineering and a patent-pending high pressure extraction capability, you will be able to enjoy the Starbucks-quality coffee beverages without leaving home. The Verismo system to be sold through a strategic relationship with privately-held, Germany-based Krueger GmbH & Co. KG, will be available online as well as at Starbucks retail stores and specialty retailers in the U.S., Canada and select markets, which will be announced later. In November 2011, Starbucks launched its K-Cup Portion Packs for the Keurig coffee maker, which was the first step in providing consumers with an opportunity to drink machine-made Starbucks coffee at home.
“We now have the opportunity to reach millions of customers who have been looking and waiting for a uniquely Starbucks solution in the fast-growing premium single cup coffee market with a coffee quality, taste, roast variety and design sensibility that is consistent with Starbucks brand and reputation,” said Jeff Hansberry, president, Channel Development for Starbucks.