Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion, PepsiCo launched a lovely campaign dubbed ‘Bring Happiness Home,’ encouraging its consumers and fellow colleagues to go and celebrate the holiday with their family and special ones.

We don’t have to wait for special occasions to love somebody, but sometimes they do encourage us to express our feelings. The time around Valentine’s Day is just perfect for crying out loud how much you love someone, and maybe inspire public to do the same. As part of its ‘Real Beauty’ campaign, Dove has come up with a traditional, but still lovely solution ahead of the V-Day. The brand hosted the JCDecaux large-format Transvision screen at Victoria Station in London , which has around 350,000 commuters daily,—for seven days until February 19 it will be asking people to answer simple questions about beauty and affection, and the replies will be posted on the screen.

YouTube offers its global audience a unique opportunity to see the large-scale events live even if they can’t be there in person. Last year, the video-sharing website invited people from all over the globe to see the royal wedding ceremony straight from Westminster Abbey and watch the ritual of the Hajj on November 5 in Mecca to name but a few. The service is going to bring every major occasion online for those who can’t be there. Now, YouTube is streaming fashion shows live from the runaway of Mercedes-Benz Fashion Week (February 9-16), and is going to make this winter hot by showing its audience what will be going on at Brazil’s Carnival from February 16 to 21.  

Coke Zero, the no-calorie drink from the beverage giant, has kicked off a new campaign in Great Britain, following on the heels of the new round of Diet Coke ‘Love It Light’ promotion in the country, launched in partnership with the Benefit Cosmetics beauty company. The new marketing effort targeted at young male will be rolled out on video on demand services and online until early March and will be offering the drink’s fans to ‘Taste the Possibilities’ (as the strapline says).