The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Those who’ve been around the block a few times, readily admit that for any industry to remain vibrant, it needs to bring in new talent. It’s what refreshes the gene pool, and without it, progress eventually stalls. Past experience also tells us that it’s when an industry is facing its toughest challenges that it needs to refresh its gene pool the most—no new-bloods, no refreshment.
M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on 30 January.
In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of love. Recently, Heineken and Starbucks to name but a few offered their hilarious solutions for spreading the romantic spirit with people they love and know, but KRAFT Macaroni & Cheese is taking love sharing to the next level by offering to send positive emotion to those, whom they probably haven’t met in their life, as part of the charitable ‘Golden Voice of Love’ effort.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
Today, everyone is a writer, a designer, an authority and an expert. In this highly connected world we all have the ability and the resources to be a creator. If we don’t find what we require, we can simply make something new. The internet allows us to instantly share our designs, publish our narratives amongst millions of blog posts, and build our own brands on sites such as Kickstarter or Shapeways. An entertaining article by Matt Dolphin on Creative Review recently demonstrated how logo design is being offered for as little as £25.