Travelling around the globe and learning more about other cultures is usually rewarding, but sometimes one may find himself in tricky situations, and usually only a miracle (or really smart brains) can save him. The new campaign, launched by Singapore’s internationally acclaimed brew Tiger Beer, revolves around this theme as well—in the ads, a young male, who travels to various countries including Russia and France, gets in a mess, but he manages to ‘hop’ out of trouble by using Tiger Beer.
The campaign was launched on February 3 with a series of 10 to 15-second video teasers that comprise snippets of the new commercials. These video teasers will continue to air on television and can also be viewed on Tiger Beer Singapore’s website and Facebook page till February 15.
“The unique ‘Languages’ commercials reflect Tiger Beer drinkers as men who use their ingenuity and ‘smartness’ to overcome tricky situations—something which we believe will resonate with consumers. On a deeper level, the campaign demonstrates the appreciation of a good beer no matter the location or language spoken by a person,” said Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
The teasers end with a call to action for viewers and consumers to look out for the full series of commercials on February 16, which will also be aired on television and can be viewed on the same online platforms. In addition, a Tiger Beer ‘Live It Up’ challenge will be launched on the brand’s Facebook page at the end of the month, with exclusive invites to a party which will be held at a mystery location in March up for grabs.
Selected winners of Tiger Beer’s ‘Live It Up’ contest on Facebook will be informed to download the new Tiger Beer mobile phone application, available to all iPhone users for free, to register themselves for the ‘Live It Up’ event and find out more about the event theme and details. The Tiger Beer mobile phone application will be further developed in the coming months to serve as an information tool for consumers to locate bars in Singapore and learn about any available promotions.