Red Bull continues its Stratos Project which failed to launch in 2010 with a new attempt to «leap from the edge of space.» This August an Austrian athlete Felix Baumgartner will try to do this trick.
Category Archive: News
Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations. Levi’s is known for its love for journeys, exploring distant countries and getting new experiences (Levi’s Roadwear and Levi’s Norte a Sur: Una Ruta, 5 Experiencias project prove it), and has ‘transplanted’ this affection onto its child brand.
Nike, which always chooses motivating names and slogans for its campaigns and encourages its fans to lead active lives (recently, it launched the #makeitcount movement), is now rolling out a new promotion dubbed ‘Only The Strong’ in Japan. On its official website, the sportswear manufacturer has posted a series of photos, shot in the different areas of Tokyo, as well as a video featuring young males, who are looking at the megalopolis from a roof of a high building. The Nike Japan Spring/Summer 2012 ‘Only The Strong’ campaign features looks and apparel from the new collections (primarily for running), but a user can’t either enlarge an item or proceed to buy it from the page—just images, nothing more.