Coca-Cola brings back its animated polar bears to the Super Bowl XLVI broadcast. The company has equipped the mascots with technology including a TV, computer, smart phone and tablet device so they can join thousands of football fans and tune in to watch the big game, while drinking ice-cold Coke and chilling on their ‘snowfa’ in the Arctic.
Category Archive: News
BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company.
McDonald’s is testing a new restaurant look in the UK, with a strong focus on ‘family,’ after a similar effort launched in France last year. The concept restaurant with new design, which incorporates the latest technology facilities, was opened in Milton Keynes, and if successful, the new visual approach will be taken to other 1,200 McDonald’s venues across the country.