YouTube has announced it will launch an online film festival logically entitled Your Film Festival that will take submissions of short films up to 15 minutes in length between February 2 and March 31. Fifty semi-finalists will be selected by Scott Free Productions, Ridley and Tony Scott’s production company. Then, 10 finalists will be chosen to go to the Venice Film Festival in August.

Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862. Throughout the year, Bacardi will host birthday parties and launch special promotions featuring 100 years of its advertising. The company will also introduce a $2,000 limited-edition decanter of rare Bacardi rum, offer fans travel retail exclusives and commemorative gifts.

The fashion giant Armani has extended its collaboration with Rihanna, started last year—in fall 2011, the brand launched the campaign for Armani Jeans and Emporio Armani Underwear featuring popstar from Barbados, who was also engaged in the creation of the new clothing items. In the previous promotion, the celebrity had a blonde pixie haircut, and now, for the new campaign she now has turned into a brunette and looks like a modern rock diva—the photos of the new 2012 Spring/Summer collections of the Armani’s both labels.

The male international grooming brand Gillette celebrates diversity of facial hair styles by launching a new campaign, featuring three new brand ambassadors, musician and fashion designer André 3000 Benjamin, actors Gael García Bernal and Adrien Brody, who have their own authentic styles. The celebrities will help the brand present Gillette Fusion ProGlide Styler, a new 3-in-1 styling tool for men with facial hair (only in North America there are nearly 40 percent of them) who regularly use multiply items such as trimmers, razors and scissors to keep their hair style as it should be. The new tool is designed to simplify this boring and complicated routine.