McDonald’s UK has launched a new campaign revolving around the theme of simple or serious conversations that are started over a cup of coffee. With the new promotion dubbed ‘Cups,’ developed by Leo Burnett, the fast food giant focuses on simple moments of everyday life. The company’s, which usually highlights burgers and fries in its campaigns (like it was in the recent ‘Timber v. Farmer’ advert), this time turned to promoting its range of coffees.