Three hot sustainability trends to watch in 2015—by SB Insight

Sustainability on a corporate level goes far beyond eco-friendly technologies, cost-efficient processes, or productive management—companies have to communicate their sustainability initiatives or achievements to all stakeholders as well as to the general public.

Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them. That’s the data from the NY content marketing agency Newscred who polled 501 American Millenials (born between 1981 and 2000) also known as Generation Y.

Continue reading →

Brand Finance announces the most valuable, powerful and fastest growing brands of 2015

The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of hundreds of the world’s leading brands.

Continue reading →

Amazon tops the UK’s list of the most loved brands in 2015, while UKIP named as the most unloved

Just in time for St. Valentine’s Day, the London ad agency isobel in partnership will online polling company OnePoll conducted an intriguing love-or-hate study on brands across 1,500 UK respondents of both genders, 18+. The participants were asked to identify brands against some ‘love’ or ‘hate’ characteristics.

Continue reading →

What do we do with the packaging design when everything’s great?

Packaging design has reached a point of excellence. Certain categories in particular are massively leading the way—beer, spirits, new soft drinks and health foods for example—but the effect is there across the board.

Continue reading →

2015: a new age of publishing

There are already a number of big predictions for 2015. Royal births and NASA space landings aside, 2015 will see a significant change to the world of media—and, in turn, a further evolution in the advertising landscape. Innovations in technology mean we are able to merge our experiences between print and digital media, allowing the two platforms to operate in complete synergy.

Continue reading →