The time around the first days of January is just perfect for making resolutions for the whole year, and since 2012 promises to be very sportive with the London Olympic and Paralympic Games, a plan for this year should include a bunch of sport related goals. Nike supports both renowned athletes and ordinary people who just like to keep fit and encourages them to make a pledge on Twitter on how they will #makeitcount in the coming 12 months.
Category Archive: News
The ABSOLUT Vodka portfolio has been extended with a new flavoured variety, ABSOLUT Gräpevine, which comes as another taste experiment of the brand and offers yet more opportunities to bartenders who use the brand’s infused vodkas to create their diverse cocktails. The new offering, which combines the original and distinct taste of white grape and papaya, balanced with the sweet notes of dragon fruit, follows a new city-inspired ABSOLUT Vodka edition, the one dedicated to Miami. Both new offerings were launched in bars, nightclubs and retail across the USA on January 1.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
December. Presents are lit up in every shop window, emblazoned across every advert and in the front of everyone’s mind. Every magazine and editorial page recommends the best Christmas gifts. Over recent years, we have seen the rise of the alternative ‘charity gift’ and, as Present Aid states, «it’s the gift that keeps giving». However, more recently, an extended range of brands have also woken up to an altruistic approach, challenging the traditional charity giving language and aesthetic.
Today, shoppers want sellers to be extremely inventive offering them the new products and services, and sellers really have a lot of resources to satisfy this quench for sophisticated approaches. Now, when digital is on the rise, brands often choose virtual space to get engaged with their consumers through various hubs and applications, primarily Facebook, iPhone or iPad ones. Zappos also followed the trend—the online show and apparel retailer, has released an iPad app entitled ‘Zappos Now’ (or ZN for short), in which an online store got merged with a digital fashion magazine.