This Christmas Saatchi & Saatchi is giving an alternative kind of gift, which harnesses the creativity within the Network. We have invited musicians and bands working at Saatchi & Saatchi offices around the world, to create original songs for a Holiday album, as our offering to clients and friends globally. In keeping with the Saatchi & Saatchi philosophy of creating not copying culture, we are tapping into the abundance of talent within the Network, that exists outside of our day jobs.
Category Archive: News
As the first step in building long term consumer engagement, Philips Male Grooming has launched a through the line campaign to inspire and enable men to ‘Express Yourself Every Day’. The campaign by DDB London, Tribal, One Voice, Carat, IRIS and Philips aims to help male consumers (25+ years old) realize that self-expression can be something they do every day—from the way they walk, to the job they do, to the way they shave and groom. Real guys that change mundane aspects of their daily routine into an opportunity for self-expression are at the heart of the emotionally-led campaign, which is set to break the conventions of the traditionally conservative and predictable male grooming category that has sold men on the clean shaven look for the past 30 years.