Narcissism is a trait currently associated with millennials—consider the selfie as a seminal expression of this. For me, self-obsession is an ever-present, and probably healthy state for humans regardless of age and its manifestation goes beyond the age of the selfie, right back to personalisation. It’s a topic about which I’m becoming slightly obsessed myself —I seem to be seeing it everywhere.
Category Archive: News
Every year the WPP-owned consumer insight and trends research agency Mindshare analyses the most recent global cultural trends that impact the marketing and communications strategies of the biggest brands. None of the top 10 «Culture Vulture» 2015 trends would be a revelation for marketers or strategic decision makers, however, some findings might be noteworthy.
Stora Enso, a European and global leading provider of sustainable fiber-based packaging solutions, has conducted an interesting research to learn if Millenials (consumers born between 1980 and 2000) value sustainability in packaging, how eco-friendly packaging influences purchasing decisions, and if it helps increase sales for CPG (consumer packaged goods) companies worldwide.