P Z Cussons’ longstanding design partner Blue Marlin has created standout packaging for Carex Protect Plus, an innovative hand wash product that protects against germs for up to two hours after use. The new range has just gone on sale in the UK.
Category Archive: News
Delicious food is just one side of gastronomy, which also has a much more unpleasant facet, waste. Unilever Food Solutions commissioned a new World Menu Report entitled ‘Sustainable Kitchens: Reducing Food Waste’ (download it here) revolving around one of the most disturbing issues in the field of restaurant industry. The team behind the research investigated the problem and surveyed 4,000 diners in the U.S., UK, Germany, China, Russia, Poland, Brazil and Turkey. This research unveils consumers’ attitude towards the methods of food waste disposal used by restaurants and diners as well as sustainability practices these venues adopt. In fact, the problem now is really huge considering the fact that “a single restaurant in the U.S. can produce approximately 25,000-75,000 pounds of food waste in a year depending on the size of the establishment, according to an extensive analysis of restaurants by the Green Restaurant Association (GRA),” as Unilever states in its press release.
The ‘I (you) can do everything’ motif has been heavily employed in a range of recent campaigns including Old Spice’s hilarious promotion ‘The man your man could smell like’. But this theme is still not exhausted (and doesn’t seem to be in the coming centuries). In its latest multiplatform ‘Yes you can’ campaign, developed by Dare, Diageo GB alo uses it, promoting the Premix range by demonstrating how fun it is to mix things up—at least the protagonist, wearing long hair and mustaches, and his friends can multitask easily.