Kohl’s Department Stores has launched the ‘Love to Give, Happy to Save’ Facebook contest. The contest’s aim is to inspire people to share their stories of giving and let them decide how to allocate half a million dollars from Kohl’s to Feeding America, an organization dedicated to fighting hunger in America through a national network of food banks and Toys for Tots, a program through which  new, unwrapped toys are collected and given as Christmas gifts to children in need.

Greenpeace is known for taking bold and extravagant actions to protect environment and help jumpstart the conversation about ecological dangers, but this organization is not the only one to persuade people to take actions for the planet protection. Australian Red Cross has teamed up with Belgiovane Williams Mackay (BWM) Sydney and digital agency Pollen to launch a social campaign Target Nucler Weapons aiming primarily at younger generation—the aim of this initiative is to start conversation about the legitimacy of the use of nuclear weapon and get more supporters to raise awareness of the devastating consequences of this weapon of massive destruction and advocate for banning it.

A bunch of positive and negative things can happen within just one hour, one can get yet more in a single day—to say nothing about seven billion people living on the planet now. Vimeo, WWF, UN, Water.org, American Red Cross, The International Red Cross and Red Crescent Movement and around 60 humanitarian organizations are supporting the One Day on Earth project, which is launched to showcase the life of people across the globe in 24 hours. Everyone is invited to contribute their voice to the project by sending in footage about how they and people around them live on 11.11.11. The registration is now running on the OneDayOnEarth.org website.

Nike has rolled out a new ad campaign in China that  calls on people to run, even at night. Nikes effort to challenge Chinese, especially from big cities, to put on running shoes is reinforced with a new web video featuring runners who talk about why they run. A highlight of the video is the story of Salad, a stressed-out 25-year-old office worker who lives in noisy Shanghai and decides to run at night. 

Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product Malibu Red slated to arrive in the U.S. stores in March 2012. To promote the new addition to its portfolio, the iconic rum blended with tequila, Malibu has teamed up with popular R&B singer and songwriter, film and television actor, Ne-Yo. So far, the brand doesn’t unveil much detail on the creative collaboration, but the press release discloses that “the story of Malibu Red will unfold through exclusive music, performances, video and digital conversations.”