Polar bears have been Coca-Cola’s for almost a century, and now they really need the brand to help save the endangered animals from extinction. The iconic brand has teamed up with WWF, its longstanding partner in nature focused activities, to launch the new campaign dubbed Arctic Home, encouraging people across the USA to contribute to the polar bear conservation effort during winter season. The brand is making the initial donation of $2 million to WWF, hoping to raise up to $1 million through consumer texting donations. To spread the message across the nation, the brand is changing its visual identity—for the period of the campaign, which is running from November 2011 till March 2012, the iconic red cans will become white with the red ‘Coca-Cola’ inscription and polar bears (a mother bear and her two cubs), and other drinks from the company’s portfolio will get white caps.

Clothing may be a way to make a bold fashion statement or express your inner world, but sometimes it turn to be a great thing that helps us support a social cause. Threadless, BBH New York and the U.S. Fund for UNICEF have teamed up to launch GOOD SHIRTS, a new collection of T-shirts created to contribute to support relief efforts in the Horn of Africa, the region that is now suffering greatly from famine and drought. All the proceeds from the sale of the range, what went on sale on October 25, will be donated to the U.S. Fund for UNICEF and will be used to bring hope to the people of the deprived areas.

STABILO International’s latest product range, EASYergonomics experts, has been launched on the European market in an appealing, youth‐orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of “human engineering,” reflected through the unification of structure and image for an eye‐catching and compelling retail solution.

Patagonia, a California-based apparel company, rolled out a new outdoor company, which is calling on consumers to repair or resell their Patagonia clothes. The initiative within the Common Threads project is focused on reselling Patagonia clothing that people don’t wear anymore on eBay. Though it sounds paradoxical, there’s a smart idea behind this sustainable and eco-friendly as well as marketing move.

Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.