Non-music global brands primarily oriented at younger generation, such as Levi’s or Coca-Cola, often launch music-related projects to engage its cans and support younger talents in the field of music, which means a lot to teens and young adults. For example, Converse has launched its Rubber Tracks studio to provide emerging artists with an opportunity to record their tracks in a professional studio, and the red soft drink giant offered its fans a chance to help Maroon5 create a new song. If consumer brands do so much to support emerging musicians and songwriting talents, youth entertainment labels should go even further (or at least, be at the same level). And they do. MTV, the youth’s favourite music channel across the globe, launches its new program dubbed Local Produce to support local artists in Australia and New Zealand.
Category Archive: News
Virgin Media has recently unveiled its new British identity to emphasize the company’s deep connection with the country. Creative agency JudgeGill, which was approached with a task to give the iconic red logo a patriotic twist, decided to infuse the legendary ‘infinity’ symbol with true British spirit by incorporating the national flag’s pattern (the red, white, and blude ensign are probably the best recognized British icons). So, the updated Virgin’s lemniscate got both the company’s legendary logo and the Union Jack flag at the same time.
Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe. The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.