Nissan Motor Co. has announced its new six-year environmental plan, Nissan Green Program 2016 (NGP 2016). Three main areas such as reduction of carbon footprint, shift to renewable energy and an increase in the diversity of resources used by the company are the key highlights of the NGP.
Photo: Nissan: Nissan Leaf
By the end of fiscal year 2016 Nissan is to become the No.1 automaker producing zero-emission vehicles with cumulative sales of 1.5 million zero-emission vehicles across the Renault-Nissan Alliance. Another goal is to reach 35% fuel economy improvement compared with 2005 on a corporate average for all Nissan vehicles sold in Japan, China, Europe and the United States. In addition, Nissan aims to reduce corporate carbon footprint by 20% per vehicle compared with 2005 and to raise the usage rate of recycled materials to 25%.
«More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient,» said Nissan President and Chief Executive Officer Carlos Ghosn. «Nissan wants to be part of the solution toward a sustainable society — for the sake of the planet and as a significant competitive advantage and a strategic differentiator in the global manufacturing sector.»
NGP 2016 is a core of sustainability in Nissan’s Blue Citizenship, which is a strategic corporate social responsibility platform of the company with a focus on sustainability, mobility and community. NGP 2016 is the first of many corporate initiatives under Blue Citizenship.
As part of NGP 2016, Nissan will also develop a new hybrid model and a plug-in hybrid. The new class-leading fuel economy vehicles will be designed to coincide with consumers’ environmental values. The car will across a range of market segments in the US, Europe, China and Japan.
Nissan Leaf is one of the car models featuring the Gfleet—Google’s fleet of electric cars. Last summer Nissan launched the Leaf promotional web site to raise environmental awareness.
