Twice a year Pearlfisher, leading international brand and design consultancy, unveils new reports within their Insights program, an initiative that the company has developed to understand the creative and strategic opportunities for brands in the areas of food and drink, the body, luxury and connection.
Category Archive: News
We welcome your comments on the article written by Cheryl Swanson, Principal at Toniq, USA
Turn on the TV, look at the front-page of a newspaper, or go to your local mall and it is obvious that we are not recovering from the recession as quickly as some economists had predicted. We still have some of the highest unemployment rates in history (9.1% for Sept 2011 according to the US Labor Department), an ongoing protest against government greed called Occupy Wall Street that is quickly becoming the global campaign Occupy Together, and retailers worried about holiday sales at all levels with major companies bringing back lay-a-way programs. These are really alarming signs entering into an election year. And this is just the general observation.
Schawk, Inc. has closed its previously announced acquisition of substantially all of the assets of Lipson Associates, Inc. and Laga, Inc., which does business as Brandimage—Desgrippes & Laga, or “Brandimage,” for a cash purchase price of $25 million, subject to certain closing and post-closing adjustments, and the assumption of certain trade account and business related liabilities. Schawk funded the purchase price through a draw from its existing credit facility.
Coke Zero is kicking off a new global campaign to support the launch of the long-awaited fourth installation of the Mission Impossible franchise, just like it did two years ago promoting Avatar and in 2010 supporting Thron: Legacy release. The new movie ‘Mission: Impossible—Ghost Protocol’ will premier in nearly two months, in December, but the bubble drinks’ promotion, which includes TV spots, in cinema advertising, product packaging and digital activation, will be rolling our across the world over a few weeks.