Pearlfisher re-designs new packaging for Kallo across its entire product range. Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company Kallo across its full product range including its Kallo Rice Cakes, Kallo Organic Stocks and Gravies, and new Kallo Organic Soya Drinks.
Category Archive: News
Levi Strauss & Co. and American Rag founder, Mark Werts have joined forces to work on a new premium denim concept called Industrie Denim. These results in new stores: first of them opened in Scottsdale, AZ earlier this month and a second store opens in San Francisco today. An online store will also be available soon at www.IndustrieDenim.com. The stores featuring industrial store interiors offer a wide choice of the best denim brands.
London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and appealing look of the iconic cartons to highlight the taste credentials of the soup line. The new vivid and colorful design also provides the clearest range segmentation, making it easier for consumers to differentiate the products in five segments of the brand’s portfolio.
Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global integrated marketing campaign dubbed ‘The Start of Something Different’ to encourage people around the globe to embrace completely new ideas and open their hearts to new activities. To reach global audience, the brand used a range of social and interactive elements, created by Wieden+Kennedy.
Even simple things around us can be artistic and hide secrets that prove to be truly amazing and astonishing. What can be more trivial than a hair? But as it turns out, there are a plethora of fascinating and mysterious facts about it, and L’Oréal has come up to reveal all the truths behind hair. The cosmetic giant cooperated with the Palais de la Découverte in Paris to open an exhibition ‘Le Cheveu, de mèche avec la science’ (Hair in league with science), which will be running from October 14, 2011 through August 26, 2012.
In just two weeks, Starbucks has launched three initiatives, aimed at providing support to local citizens and businesses—two in the U.S. last week, and one yesterday in Japan. The international coffee retailer announced the establishment of the Starbucks CUP Fund (Caring Unites Partners) in Japan, created to help affected partners and employees in the country’s recover after the natural disaster, which shook the country on March 11. According to the press release, CUP will provide partners in need with “cash grants based on their needs and situation.”